As part of the Re:Act program, I was tasked to create a campaign focusing on educating young drivers between the ages of 17-25 by recontextualising their views on speed limits. Re:act aimed to inform, though positive messaging, that speed limits are set as the maximum speed for any given road. These billboards are planned to discourage the notion that speed limits are merely a suggestion or a ‘default’, provide information as to how these limits are determined, and encourage drivers to drive according to the conditions on the road.
With this in mind, my design conveys how making conscious decisions to stick to the speed limits can allow positive change to a young person’s surroundings.
Inspired by Speed Awareness Monitors, SAM was created as a symbol for enforcing safer speeds on roads.
The Road Safety Research Collaboration, QLD, found that young drivers reacted well to positive reinforcement, and are discouraged from negative behaviours when they are not being rewarded.
Using an emphasis on warm colours and positive imagery in the form of a smiling mascot would let a driver know that if they were keeping to the limit, they were doing the right thing.
